Customer service is an integral part of a company’s success; however, sometimes the customer is not happy with the results. When this happens, consumers seek ways to remedy the situation. From a social media post to a customer review or a complaint, the customer wants to let other consumers know about the disservice.

Bad reviews can happen to any company, and how the business responds matters. According to a recent BrightLocal survey, 98 percent of people read online reviews for local businesses. So, ignoring reviews or complaints can damage the company’s reputation and gives the impression that the business doesn’t care. Better Business Bureau recommends these tips for businesses that receive a negative review.

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